Conversion Tracking, GA4 & Tag Manager Setup
You cannot optimise what you cannot measure accurately.
A significant share of underperforming Google Ads accounts are actually reporting inaccurate data: duplicate conversions, missing WhatsApp or call tracking, or a GA4 property that was never properly connected. I set up and audit conversion tracking, Google Analytics 4, and Google Tag Manager so every report you look at reflects reality.
What's Included
- Google Tag Manager container setup and tag auditing
- GA4 property configuration and event tracking
- Google Ads conversion action setup (forms, calls, WhatsApp clicks, purchases)
- Offline conversion import for phone and in-person sales
- Cross-domain and cross-platform tracking for multi-site businesses
- Data validation to confirm tracked numbers match reality
How It Works
Tracking Audit
Existing tags, pixels, and conversion actions are reviewed for accuracy and duplication.
Tag Manager & GA4 Setup
Google Tag Manager and GA4 are configured or corrected.
Conversion Actions
Google Ads conversion actions are built for every meaningful outcome, including calls and WhatsApp.
Validation
Test conversions are run to confirm tracking matches real activity before reporting on it.
Conversion Tracking, GA4 & Tag Manager Setup for the Pakistani Market
Conversion tracking issues are one of the most common problems I find during Google Ads audits, and they quietly undermine every other optimisation decision made on top of bad data. Getting tracking right, particularly for WhatsApp clicks and phone calls which dominate lead generation for many Pakistani businesses, is usually the highest-leverage fix available.
Frequently Asked Questions
Can you fix tracking on an account someone else built?
Yes, reviewing and correcting existing tracking setups is one of the most common requests I receive.
Ready to start with Conversion Tracking, GA4 & Tag Manager Setup?
Let's talk about your business, your goals, and the right way to get started.